What is actually SEO and what are keywords?
In simple words, SEO is the optimization process (Search Engine Optimization) of the structure and content of your website targeting specific keywords (related to your products or services) in order to appear as high as possible in the search engine results. (e.g. Google).
What are keywords and how do you choose them?
Keywords are words that describe the content of your website and help your website appear higher in Google.
To understand this better just think of the keywords you would use to search for a product or service on Google.
For example, if you want to buy a TV, you would search with the keywords:
TVs, 32 inch TVs, LG TVs etc.
Keywords are important for your website because they help the people who are interested in your products or services find you when they search on Google.
The right SEO with the use of the right keywords attracts the right audience to your website and also helps your website rank higher in the search engine results (Google).